David Trotter Named Chief Executive Officer of Identifee

Identifee, the engagement platform for financial services, today has announced that David Trotter will be its Chief Executive Officer. In conjunction, Co-Founder, Vigen Ismailyan, will now lead product development as Chief Product Officer.

Trotter has spent over 25 years leading high-performing teams in Commercial Banking, Investment Banking, and Treasury Management. As head of Treasury Management, he was responsible for $4B in revenue and 3,000 team members. His focus in all roles was having the best people, and providing clients with the insights they need to succeed. This focus led to tripling the prospect conversion rate for the Commercial Bank and elevating Treasury Management from third to first in domestic market share within three years. 

“David’s expertise in financial services, extraordinary leadership, and passion to delivering a best-in-class solution for our customers paves the way for Identifee’s growth,” said Vigen Ismailyan, Chief Product Officer. 

Identifee's all-in-one platform empowers financial institutions (FIs) to drive deposits and revenue. Combining peer benchmarking, targeted prospecting, and on-demand micro-videos for FIs and their customers. Identifee offers a turn-key solution that empowers FIs to be more strategic and efficient. This comprehensive platform can save each FI team member over 10 hours per week while providing automated actionable insights to customers and prospects.